aesop soho…

by bellab

It’s January and my bank balance may be steadily sliding into the red, but I’m still tickled pink that Aesop, my favourite apothecary-come-aesthete brand who incidentally, celebrate their 25 year anniversary in 2012, has decided to open up shop in Soho. In keeping with their stringent design ethics, no two Aesop stores are ever the same, the new space on the corner of Lexington street is a beautiful homage to its former surroundings when Soho was a Royal Park in the reign of Henry VIII (who knew?) with much greenery and old fashioned pharmacy-ware in abundance. Designed by cult parisian architects, Cigue, who also designed Aesop le Marais, the store is all white, with specially comissioned enamel display shelving and no visible pricing – it interferes with their design vision. NB. If you want to avoid a potentially expensive and embarrassing card declined situation at the till there is a price list propped up on the wall by the sink…

With the store launch also came a sneak peak of two upcoming Aesop goodies. In March they launch Control, a non-drying anti-blemish gel packed with tea tree leaf oil, niacinamide and salicylic acid plus rosemary and lemon peel oil. Word on the street is you won’t know what you did without it. Die spots DIE! Sorry, where was I? Acne aside, a more seductive launch in April is the heavenly scented Pettigrain (extracted from the green twigs of the orange tree) Hydrating Body Gel, a light, cooling aloe-vera textured gel for the warmer months in Aesop’s signature paint tube packaging. A sheer, whimsical slip of a summer body lotion that makes me hanker, even more than usual, for warmer climes. Both are highly anticipated in my bathroom.

 

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